melissa riddle chalos

A music industry veteran who built her career on intentional communication and relationships, Melissa grasps the delicate balance between art and commerce and knows how to navigate through challenges.

With a background in journalism, 15 years in digital content strategy and 10 years in the thick of DSP programming with powerhouse brands like Google and Pandora, she relaunched her consulting agency as MRC (mûr-see) Artist Advisory in 2024 to come alongside artists in a practical, purposeful way. The mission? To empower creatives to own the narrative of their work for deeper connection with an ever-widening audience.

Whether through streaming or content strategy, music industry relations and connectivity, brand and catalog development, media training, or project management, Melissa considers every opportunity to infuse the culture with hope and light a personal and professional win.

WHAT PEOPLE ARE SAYING

  • "Melissa’s industry experience and advice has been invaluable to me over the years. She’s a straight shooter you can completely trust."

    Mike Farris, Grammy-winning Americana/Roots Artist

  • "Melissa championed my work early and was instrumental on helping me build relationships that led to a radio deal but also reimagine my work in new and profound ways! She is very knowledgable and professional which allows her to be an amazing bridge builder for new and aspiring artists!"

    DJ Willy Wow

  • "When we first came to Nashville, Melissa was instrumental in teaching us about DSPs and how to begin navigating a current that never relents. She is also one of the kindest, consistent and committed people we know — a ‘must have’ on your team. We are so thankful for her friendship and expertise."

    Jenna & Seth Herlich, The River Indigo

  • "Melissa’s fresh insight and ability to ask powerful questions turned my dream of writing a book into a reality! I couldn’t have done it without her. The book exceeded my expectations and continues to pull in rave reviews. She's an amazing partner to have on your team.""

    Scott Humston, Magician/Author

  • "Melissa is just amazing! She really gets what Gospel and Christian music are all about and how powerful their messages can be. Her support means the world to me, and I can’t thank her enough for being such an incredible asset to artists in this space."

    Pastor Mike Jr., Award-winning Gospel artist

  • "Melissa is one of those rare industry vets who is known not only for her expertise but also for her integrity.."

    Greg Ham, CEO, one:eight entertainment

artists & PROJECT collaboration